[60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. Return on capital, Premium The cookies is used to store the user consent for the cookies in the category "Necessary". 3. http://www.britishairways.com/cms/global/microsites/ba_reports0809/pdfs/Strategy.pdf [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. With number 1 and 2 market share positions in key airports across Europe this year EasyJet have been voted one, Premium [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. This will secure the flying rights of the 30% of EasyJet's network that remains wholly within and between EU states, excluding the UK. They can consist of e-tickets, online booking and travel services. Easyjet was founded in 1995 by Sir Stelious Haji-Ioannou, it's a private limited company owned by Easy Group and it's also listed on the London Stock Exchange. Lecture : Pricing and Costing [15], On 30 March 2020, EasyJet temporarily grounded its entire fleet of planes due to the COVID-19 pandemic. . Easyjet stakeholders. McDonalds PLC is one of the largest fast food chains in the world with 32000 outlets in 117 countries. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras (such as priority boarding, holding baggage, and food) and keeping operating costs low. However their expectations are plenty. [25], In March 2013, EasyJet was promoted to the FTSE 100; during the same month, the company launched its 100th route from Gatwick Airport, offering flights directly from London to Moscow. EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. Easyjet and its rivals are not exception and have been communicating to their stakeholder mainly through their websites. This had a negative impact on customers, EasyJet has . It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Introduction In terms of cost leadership, easyJet takes the second position after Ryan. In other words, your project's stakeholders are the . EasyJet confirms, "The airline, along with subsidiary airline easyJet Switzerland, now operates over 200 aircrafts, mostly Airbus A319 5 ". Low-cost carrier, Pestle analysis of Easyjet [66][67], Since November 2019, easyJet has offset the carbon emissions from all of its flights using carbon offsetting projects that meet either the Gold Standard or Verified Carbon Standard (VCS) accreditation. EasyJet has a unique geographical location because it was born in England. This method is incorporated into a strategy map that will form the basis for the development of a . The group, along with associate companies EasyJet UK, EasyJet Europe and EasyJet Switzerland, operates 308 aircraft. Weaknesses. Airline What experience do you need to become a teacher? OPPORTUNITIES Sociocultural impacts 7 Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor. A Market Leader As Europes fourth largest airline car- rying more than 68 million passengers annually, easyJet has been highly suc- cessful in an increasingly competitive European travel market. EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. [83], EasyJet announced that the transition would result in no job losses in the UK, as the staff to be employed by EasyJet Europe are already based in the EU27. 1st Business: Nike Also, its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. I/ Easy Jet : General Overview Best EasyJet Topic Ideas & Essay Examples. They contracted to buy 12 brand new 737s from Boeing in 1997. What Stakeholders Want From Easyjet 2022-11-21. More than 29 million passengers carried by the largest airline company EasyJet in the UK. Airline [44], EasyJet, like Ryanair, uses a business model pioneered by Southwest Airlines. [74], In July 2008, the United Kingdom Advertising Standards Authority (ASA) criticised a press campaign by the airline, over a misleading environmental claim that its aircraft released 22% fewer emissions than rival airlines. EasyJetHotels offers accommodation products throughout the airline's network. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. [7] EasyJet plc is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. DON SULL London Business School and Commentators Constantinos Markides Walter Kuemmerle Luis Cabral. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. It currently uses the slogan "This is Generation easyJet". As such any organization must strive to identify its stakeholders and their specific needs, Premium Corporate Social Responsibility (SCR) Decisions should be made in a way that takes into account all stakeholders' interests. Political factors reflect the political stability of the region where Easyjet is operating. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. The cookie is used to store the user consent for the cookies in the category "Other. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. Low-cost carrier Good Essays. INTRODUCTION 1.1 History. [9] It employs circa 13,000 people, based throughout Europe but mainly in the UK. [42], On 17 August 2020, EasyJet confirmed in a statement they would be closing three bases in the UK. A Share holder is an investor who has exchanged equity in the business for the investment; owning shares of stock in a corporation. [22] The specific color that EasyJet uses closely resembles that of the telecommunications corporation Orange and was a subject of dispute between the two companies in 2004 when easyGroup launched a mobile phone subsidiary, easyMobile. Southwest Airlines Direct or indirect. Popular books for Law and Public Services . [18] EasyJet initially operated a pair of wet leased Boeing 737-200 aircraft, capable of seating 130 passengers. Future expansion 12 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf For example, a stakeholder can be the owner or even the shareholder. Born on 14th February 1967, in Athens, Greece, his father was a self-made Greek-Cypriot shipping magnate. EasyJet operates 580 routes around all of Europe and 104 between Europe and airports in northern Africa. The Haji-Ioannous have sold 76.3 million nil paid rights at 1.65, a 15 per cent discount to the closing price of the rights on Thursday, said the source. The cookie is used to store the user consent for the cookies in the category "Analytics". Technological impacts 8 Stakeholders of easyjet Free Essays 2022-11-05. Premium [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. This was then followed by "[.] by easyJet", with "Europe by easyJet" and "business by easyJet" being the most widely used. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. The Annual General Meeting will be held on Wednesday, 23 December 2020. The company was founded by . Britain is isolated on geographical conditions across the sea with other countries in the European continents so the aircraft is the most convenient mode of transportation. At the time, EasyJet stated that it intended to introduce electric aircraft into revenue service within 10 years. Development and justification of an Easy Jet strategy map. EasyJet Marketing and Management in the Airline Industry Case Study Analysis discusses that This is a competitive world, mainly, for business as it has to face competition from its rival in its market industry while giving stiff competition to others. Describe the product; you need to cover all the elements (core benefit actual product and augmented product) safeway new westminster station parking; pluto conjunct prenatal solar eclipse; shandon hotel balance back The Company operates through two segments: Airline business and Holidays business. London Gatwick Airport Starting from this awareness easyjet become one of Europes first low cost airlines by adopting : [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. Easyjet offers a reliable, on-time travel service with value-added features. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. By clicking Accept All, you consent to the use of ALL the cookies. Also the product that airlines serve is a somewhat typical service. 4.1.1. A person group or organization that has interest or concern in an organization. An aerial view of SEN. With Nike being a huge, Premium Good Essays. They are widely known with their, Premium Organization, Stakeholders The organization can be of any kind meant to realize certain goals by the society. 1 Brief history of Easyjet 3 The first aircraft, an Airbus A320, was re-registered as OE-IVA. EasyJet's biggest shareholder, the . [41], On 19 May 2020, the company revealed that it had been the subject of a cyber-attack resulting in the release of the personal information of 9 million customers. Local community and pressure groups. Low-cost carrier Its principal activities include airline operations and aircraft trading and leasing. KLM 1. In the early 2000s McDonalds saw for the first, Premium Easyjet is a low-cost airline with headquarters in Londons Luton Airport. [18][19], In 1995, EasyJet was established by Stelios, being the first company in what would later become the easyGroup conglomerate. To effect and to offer a consistent and reliable product and fares appealing to lesuire and business markets on a range of European routes. Stakeholder These developments high leveled competitive market and the never-ending demand on faster transportation reduced the plane ticket prices. Provide an explanation for each stakeholder position and identify the potential strategic implications. and therefore a decline in fuel prices mean an opportunity to earn big profit margin (Flattou et al 2015). The airline modernised the building and painted it orange. Project management, Steps in Identifying Stakeholders Airline, Stakeholders 3.4 Place 8 [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Since its launch the site had taken more than 800000 bookings by March 2000. Therefore it has to be differentiated with marketing processes. Stakeholders can affect, Premium March 3, 2023. EasyJets Business Model Analysis [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Passengers may purchase items on board from the "Eat Drink Shop" buy on board programme. Between 2003 and 2007, it opened additional bases in Germany, France, Italy, and Spain, establishing a presence in continental Europe. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Global Politics A. Heywood. [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Lorem ipsum dolor sit amet, consectetur. Brief Easyjet stakeholders. [122][123], On 28 June 2007, the airline expanded its relationship with Hotelopia by launching EasyJetHolidays, which offers Travel Trust Association protected package holidays made up of EasyJet flights and Hotelopia accommodation products. Working in partnership with other stakeholders across the broader Commercial team and other departments to bring together a more holistic approach to Trading and Revenue Management. To produce a set of recommendations in a written document about how McDonalds PLC can reduce its carbon footprint through the management of key stakeholder relationships. To achieve this we will develop our people and establish lasting relationships with our suppliers, Premium We also use third-party cookies that help us analyze and understand how you use this website. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. 3.1.3 Discounts 4 Sort By: Satisfactory Essays. [18] Despite commercial pressure from the emergent no-frills sector, traditional airlines have been unable to directly adopt similar practices to EasyJet due to vigorous protection of existing employee privileges by unions. Staffing and recruiting 10 [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". He threatened to call a general meeting to remove a director every three weeks unless subsequent action was taken. THREATS Management [75], In July 2011, the airline tried to refuse carriage of a boy with muscular dystrophy because he had an electric wheelchair. WJEC Level 3 Applied Certificate and Diploma Criminology C.A. The airline was renamed EasyJet Switzerland and commenced franchise services on 1 April 1999, having relocated its headquarters to Geneva International Airport. must follow the employee/labor health and safety laws as some countries have strict regulations to ensure labor safety. London Gatwick Airport, despite a significant increase in passenger taxes and economic instability around the world. Background 3 To have happy customers a firm ha sto create expectations and meet them. Strategic management, Stakeholders of marks and spencer and their influence. External Impacts 5 The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. However, its operating profit has decreasing which may influence take more loans from financial institutions. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. easyJet TABLE CONTENT Interviews by Ross Falconer. Here, key stakeholders from across the industry share their thoughts on the impact of COVID-19 and the recovery actions needed. P2 M1 and D1 Low-cost carrier To simplify the process we suggest that you start by identifying groups that fall into one of four categories: organizational capital market product market and social.